Course Information

Introduction

This five-day course teaches managers how to evaluate, enter, and run businesses in foreign markets. It combines practical frameworks, case work, and market-data exercises. You will work on realistic scenarios: market selection, entry mode, distribution, regulatory fit, and cross-border operations. The aim is to reduce uncertainty and improve measurable outcomes from international activity.

Objectives

1) Assess and prioritize target markets using quantitative filters and qualitative risk criteria.
2) Choose and justify an entry mode (export, partner, acquisition, greenfield) with a short decision brief.
3) Create a go-to-market plan covering distribution, pricing, partner selection, and basic compliance steps.
4) Define governance, KPIs, and risk controls for cross-border operations and early-stage rollouts.
5) Design a staffing and collaboration approach for cross-cultural teams, including handoffs, incentives, and remote management protocols.

Who Should Attend?

1) Heads of International Expansion or Global Growth.
2) Regional Directors / Country Managers preparing market launches or scale-up.
3) Product Managers responsible for international product launches.
4) Business Development or Sales Directors targeting new geographic markets.
5) Corporate Strategy, M&A, or Market Entry leads involved in planning and investment decisions.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.